Avoid More Traffic and Pain With New Traffic Colors

by Kevin Foreman10. October 2012 00:00

Great news everyone!   Just a few days ago, we released our new improved traffic colors.  These new colors will help you make better decisions to avoid more traffic and frustration.

Why would we make this change?  We wanted you to more easily avoid the traffic that really matters to your travel time.  We accomplished this goal by making three big changes.

1)  Darker Green to Display on Apple Maps: With iOS 6, Apple Maps replaces Google Maps as the underlying map for INRIX Traffic and with that change comes a new base color palette.   We changed the free flow green traffic color to be more easily seen against the new Apple Maps background.

2) Darker Red for ‘Stop and Go’ Traffic:  We made the stop and go traffic a darker more distinguishable red.  Now we clearly display four colors: dark red, red, yellow and green.  Avoiding the dark red of stop and go has the most impact on your travel time and we really want you to quickly see those traffic jams, so that you can avoid them….even while driving.

3) Improving the translation of speeds to colors:  Say what?  That’s right.  The colors you see indicate the state of the road.  After extensive testing by our world class science teams, we’ve improved the ways we translate speeds across all four colors to ensure that you can truly focus on the important information – the big traffic jams – that make you late.  The new translations make it easier for your eyes to truly avoid the trouble spots, rather than the map “crying wolf” with too much yellow for example.

Above are two before and after screen shots of downtown Los Angeles.   You will see the new traffic colors focus your attention on the reds and dark reds of stop and go traffic than the previous schema.

As always we appreciate your support and encouragement.  We always welcome your input and ideas at appfeedback@inrix.com as together we can help the world avoid traffic and frustration.




Garmin with Live INRIX Traffic: Simpler, Quicker and without subscription

by Kevin Foreman31. August 2012 00:00

More good industry news.

Yesterday, leading satellite navigation company Garmin changed the impact of traffic for its customers forever by providing its fastest and most accurate 3D traffic services to date.

Garmin is teaming with INRIX to provide up-to-the-minute traffic information across the DAB (Digital Audio Broadcast) network.  DAB is a digital radio technology for broadcasting radio stations.  By leveraging the latest breakthroughs in DAB technology, INRIX will help Garmin deliver better, more detailed live traffic data, updated more frequently AND WITHOUT an internet connection.    Further, this new generation of “Garmin 3D Traffic Live” will provide Garmin customers’ access to fully-featured live traffic without any subscription costs; meaning Garmin is able to offer subscription free live traffic services for life!  Wow.

Here is what Clive Taylor, Garmin’s Dir. of Product Marketing had to day.  “We {Garmin} have seen, through the success of our satnavs with lifetime maps, that customers want a great service but do not want to worry about paying future subscriptions.  With this new technology, Garmin customers will receive the latest live traffic information on their GPS device and not have to think about subscriptions anymore”.



Real-time traffic information:

Digital broadcasting offers two main advantages, in comparison to TMC (Traffic Message Channel) or the cellular network, which has been used so far to provide live traffic information:

1) Larger data volumes (about 80x more bandwidth) are submitted, which results in traffic that is more accurate and more detailed than previously possible;

2) It is increasing the speed of updating the live traffic information to every minute, over 2x as fast in comparison to current services.  This “real time information” provides drivers with earlier warning to traffic incidents helping them to avoid frustrating delays.

Clear traffic avoidance:

All the information, which finds its way to the Garmin GPS device will appear in an easy and clear way both visually and audibly.  Through sophisticated analysis of billions of real-time data points from hundreds of sources including a community of 100 million drivers, INRIX provides Garmin with traffic information accurate within 2 mph of actual traffic speeds.  Whether drivers’ travels take them across town or cross-country, Garmin customers will benefit from a service that provides them with the best route guidance and most accurate journey times.

Garmin 3D Traffic Live-kick off in UK:

The UK will be the first market where Garmin will introduce the new technology. This service is expected to be on the new Dezl (Pronounced “Deisel”, like the fuel) 760, which is available at the end of the year.   As you know, INRIX crowd-sources data on a daily basis from 100 million drivers to deliver traffic and driving-related insight, as well as sophisticated analytical tools and services in 31 countries.





Kevin Foreman, VP Consumer,




Big Data: Small Screen – Location-Based Services 2.0

by Kevin Foreman23. July 2012 00:00


Big Data.Big Data.Big Data.  We’re hearing about it more and more every day.Mobile.  Mobile. Mobile.  We hear about it seemingly every hour.  But where do these two industry tectonic plates come together?   They collide in the area of Location-Based Service (LBS) 2.0.

But first, let’s take a moment to ensure we have a shared understanding of where we are today with LBS 1.0.   Something I call, “Small Data: Small Screen.”   I’ll do this landscape with an area I’m most familiar with, the “navigation” category of mobile apps evaluating our efforts in terms of Gold, Silver and Bronze medals in the spirit of the Summer Olympics that’s kicking off in London.  These are those apps who promise to help consumers by giving them permission to “use your location” to make it easier to find a restaurant, avoid traffic or get turn-by-turn directions.

Small Data: Small Screen – LBS 1.0 {Overall Score: Silver

As a whole, there are three emerging sub-categories of “Navigation” apps: i) Local Search, ii) Turn-by-turn driving and iii) Traffic apps.  Let’s take a quick tour of each sub-category.

i) Local Search Apps {Bronze}:  These are the Google Maps, Bing, Yelp, Where, Around Me type apps.  These apps answer the LBS 1.0 questions of “What’s around me?”.  More specifically, “Where can I find retailer X?”, what’s the address of Y store?”, “What are the ratings of Z restaurant?”.   As an industry, I give us a Bronze medal.  We solve many useful problems as evidenced by recent Microsoft research finding 70% of mobile searches are acted upon within sixty minutes, as compared to desktop searches which are only acted on 70% of the time within 1 week.

However, we have some colossal fails as an industry.  For example, industry researchers report Home Depot is the 8th most searched brand on mobile.  Seems odd, right?  Doesn’t every homeowner know how to get to their local Home Depot?  However, the question people actually are asking is, “What are my local Home Depot’s hours?”, because they don’t want to drive across town on a Sunday night only to discover the store is closed.  However, the Home Depot mobile app, doesn’t quickly answer this question.  Instead it tries to sell me a major appliance while I’m driving down the freeway.  FAIL.   One of INRIX’s own licensees, TeleNav, found the most searched place in their navigator app is…get ready for it… Starbucks.  Were people really struggling to find a Starbucks?   What they really wanted to know was the closest Starbucks to their location as well as if it was open.   Again, an easy fix but also a big FAIL as an industry.  TeleNav is hardly alone.

ii) Turn-by-turn driving apps {Silver}:  These are the Motion X, Garmin, TomTom, Waze, AT&T Navigator, type apps.  They answer consumers’ next logical question, “Once I’ve found the location and know the store is open, how do I get there?”  While a very popular category for consumer downloads, these apps typically only are used twice per week.  How can this category be so hot yet usage be so low?  The problem is the information provided by these apps is often inaccurate, not updated in real-time and lacks useful, actionable insight for the consumer.   Road closures, major construction, concerts and major sporting events are always of happening.  Most of these apps are ignorant of quality real-time data that makes the difference between routing someone through traffic or around it to their desired destination or doesn’t factor in delays due to traffic into travel times.   FAIL.  It’s 2012, not 2010.  As an industry, we can still do much better.

iii) Traffic apps {Bronze}.  You might be shocked to learn there are over 700 traffic apps in the US Apple App store alone.  These are the INRIX Traffic, Beat The Traffic, SigAlert, Dept of Transportation apps and the like.  Today these apps typically paint “traffic on map” in various states of quality and roadway coverage.  They typically answer the question ‘What does traffic look like a short time ago?”.  {Disclaimer, I am employed by INRIX where we analyze traffic data to provide insight that makes navigation easier and informs design of intelligent transportation networks}.    Why the Bronze medal when these apps do a much better job of providing the traffic than the intermittent radio broadcasts?  Because people don’t want to know there’s traffic – anyone who commutes more than 10 minutes a day knows there’s always traffic at rush hour.  What they really want to know is “Given the traffic, what’s my fastest route home, how long will it take and will I be able to get to my destination in time?”


Big Data: Small Screen – LBS 2.0

So what exactly is Big Data?  Other than another buzz word like “cloud computing” that means little to the average consumer, the phrase loosely means data so complex and generated in such volumes that when mined using sophisticated analytics reveals insights that provide new ways that more effectively tackle big problems.Splunk, Facebook and INRIX are three good examples of Big Data companies.   Splunk is taking Business Intelligence to the next level mining machine data.  Facebook is swimming with data that investors are banking on the company leveraging to drive revenues that help Facebook live up to its huge valuation.   At INRIX, we capture, analyze, and visualize more than a trillion data points from nearly 100 million drivers and hundreds commercial, consumer and government sources to produce real-time traffic updated every minute across 30+ countries.   In an industry where analytics and minimizing data latency are keys to quality, three minute old traffic data crowd-sourced from a small number of drivers just doesn’t cut it.

So, here’s our industry challenge.  How do we leverage Big Data to deliver apps and services on mobile devices to answer the questions consumers really care about?    How do we turn information into useful insight that consumers can depend on to help simplify their lives?  After all, I want my phone to give me insight mined from all human knowledge available on a topic right now, relevant to me and nothing short of this goal.

If we look back at the navigation apps as our example, these are the questions we must answer in an LBS 2.0 world:

  • “What are the cheapest gas stations on my way, not around me, to the airport rental car location?”
  • “Which coffee shops around me are open right now?”
  • “What’s the fastest route to that coffee shop, given real-time traffic?”
  • “Do I have enough time to grab a latte and still get to my son’s game on time?”  I need more than just an estimate but my actual arrival time, given real-time traffic conditions on the way there.”

By 2014, the acronym ‘ETA’ should join the dust bucket of ‘VHS’, ‘VCR’ and others.   To illustrate, when you want to know the time of day, you don’t look at the position of the sun in the sky to get an estimated time of day, you simply look at your phone and know the actual time.  Arrival times will follow this trend, given the Big Data trends underway right now.

My prediction for 2013’s overall score is a Silver medal as the industry and consumers start to separate the pretenders from the contenders delivering real value, not just hype.  By 2014, I’m hopeful as an industry that we’ll grab the Gold.

Yes, we have a few technical barriers and privacy issues in front of us, but I’m confident we will find our way through all of these, given the amount of R&D being poured into Big Data and the power of the consumer to demand fairness in terms of privacy.   Regardless, the LBS 2.0 starter’s gun just sounded.





Kevin Foreman, VP, Mobile Applications,




Big Data Helps People Navigate Busy London Roads During Olympics

by Kevin Foreman20. July 2012 00:00

Free INRIX Apps and Online Services Provide Instant Access to Real-Time Traffic During Olympics

With drivers already wasting over 3 days per year idle in London traffic, what can travelers expect when the world convenes in London for the largest sporting event on the planet?  Despite organizers best efforts, temporary event road closures and the Olympic Route Network combined with the 300 traffic-causing incidents that occur daily in the UK is sure to make travel unpredictable.

As the primary source of traffic and travel information on TV and radio nationwide, INRIX’s Big Data real-time traffic platform is providing consumers some useful apps that give them instant access to the fastest routes, worst delays and best modes of travel when they’re on the go including:

A) INRIX Traffic for iPhone, Android, Windows Phone and Blackberry.

INRIX Traffic is a free app that helps travelers determine the fastest routes and avoid the worst delays with real-time traffic.  The Top 10 free app also provides useful traffic forecasts that help travelers know what to expect on the roads ahead of their next trip.  Travelers using INRIX Traffic on iPhone also can send their actual arrival time via text or email to people they’re on the way to meet with just a few taps.  Download the free app here.


B) INRIX Travel Radio.

In addition to reporting on live traffic conditions on most of the commercial radio stations in the U.K., INRIX provides travelers with on-demand access to real-time travel conditions across all modes of transportation 24/7.  Whether travelling by road, rail, sea or air, INRIX travel radio provides real-time updates on the latest travel conditions nationwide.  Travelers can download the TuneIn Radio app here to listen on demand over their smartphone or tune in online at http://www.travelradio.org.uk/.


C)  @travelradiouk on Twitter.

Consumers can follow @travelradiouk n Twitter using to get the latest updates on travel conditions across all modes of transportation.





Kevin Foreman, VP, Mobile Applications,







INRIX Adds 5 Leaders to Our Global Team and has 20+ More Openings

by Kevin Foreman12. July 2012 00:00


New executives in Europe and US Deepen INRIX’s Automotive and Mobile Market Expertise

Great news.  INRIX is continuing to grow.  Today, we announced the hiring of four automotive and mobile industry leaders to continue to drive (no pun intended) our global business and marketing efforts.  Also, we named former Blue Nile CEO, Diane Irvine, to our Board of Directors.

INRIX CEO Bryan Mistele commented that “The growth of our leadership team accelerates efforts to meet the incredible demand for our traffic intelligence platform and driver services, particularly in Europe.  Our customers will immediately benefit from their exceptional market expertise as we work together to rid the daily commute of traffic for the world’s one billion drivers.”

New members of our leadership team are:

• Board Member, Diane Irvine.  We will benefit from her 30 years of business leadership experience growing companies and building successful consumer businesses.  Diane was most recently CEO of leading online diamonds retailer Blue Nile. Under her leadership, Blue Nile revolutionized the consumer experience for purchasing diamonds, becoming the world leader and a highly regarded consumer brand.  In her 12 years at Blue Nile, Diane guided the business from its early days as a start-up to a publicly traded company with nearly $350 million in revenue.


• VP of European Business Development, Danny Woolard.  Danny will manage our European automotive, mobile, public sector, media, internet and fleet businesses.  Danny brings to INRIX 20+ years of technical, operational and business development expertise in the traffic information market.  Most recently, he was GM for Australian traffic service provider Intelematics.  Previously, Danny was Technical Director of Wireless Technologies at ITIS Holdings, where he launched Europe’s first RDS-TMC based traffic service with Toyota, BMW, Ford and Daimler.  His experience serving as Chairman of the TMC Forum and co-founder of Traveler Information Services Association (TISA) drove widespread adoption of TMC and TPEG technologies — now considered industry standards for the delivery traffic and telematics services in the car, on phones and over the airwaves.


• VP & GM Automotive, Andreas Hecht.   Andreas is responsible for helping automakers utilize our traffic info and driver services to improve navigation for Earth’s one billion drivers.  He joins INRIX with >20 years of experience in the auto, GPS and mapping markets.  Previously, Andreas held exec positions at Rand McNally, NAVIGON and NAVTEQ.  As President of NAVIGON North America, he successfully launched the mobile navigation brand into the market and quickly grew the company to become a leader in North America.  Andreas also spent over 10 years at NAVTEQ as their GM of Professional Services working across the company’s technical, product and business development teams to serve the company’s auto customers.


• VP of Marketing and Corp Communications, Jon Maron.  Jon will lead our marketing strategy, branding, positioning, public relations, and corporate communications. He brings 20 years of experience with a record of building brands and growing share across the technology industry.  Most recently, Jon was VP of Marketing for HTC, a leading phone maker.  Named one of the top brands by Ad Age, Interbrand and T3, he successfully evolved HTC to a mainstream consumer brand in just three years.  We also benefit from Jon’s experience in a variety of corporate and agency leadership roles driving  brand development, marketing and PR efforts for Fortune 500 companies including AMD, Dolby, LG, Nokia and Sony Ericsson.


• Dir of European Mobile Business Development, Graham Bradley.  Graham leads our business development, sales and distribution of INRIX’s traffic services with Europe’s mobile operators, navigation providers, device manufacturers, platform providers and developers.  He joins INRIX from on-device portal provider, Teleca SurfKitchen, where he led the startup’s successful European sales efforts with Orange, Telefonica and Telesonera.  As a mobile internet pioneer with more than 10 years of experience, Graham helped launch the industry’s first mobile internet service for BT Genie Internet in 1999 which later became O2.

But wait, we have many more career opportunities.  We are hiring a Dir of Automotive Business Development for Europe and we have 20+ other career opportunities in a variety of technical, management and business development roles available worldwide.   Check out www.inrix.com/careers.asp

Thank you again for being an important part of our 100 million strong driver community.



Kevin Foreman, VP Consumer Applications,





INRIX Traffic v4.1 iPhone/iPad/iPod – Share INRIX Arrival Time Easier

by Kevin Foreman14. June 2012 00:00

Good news everyone.

We’ve actively listened to your feedback (via appfeedback@inrix.com and http://support.inrixtraffic.com) and made several great improvements to the just released INRIX Traffic v4.1 for iPhone, iPad, and iPod.  Download and enjoy.

The largest improvements are:  i) Allowing members to find the fastest route and INRIX Arrival Times to Home and Work, without having the need to authenticate their devices, ii) Optimizing the PIN authorization process when members want account portability to their other devices, iii) A new Share your INRIX Arrival Time on the Route Map screen, iv) Improvements to the address lookup process in Europe, v) Defaulting to maximizing your route view, to show you your entire route, vi) Many smaller bug fixes including a parking brake issue for Pioneer AppRadio2 owners and an incorrect upgrade message when checking for previous purchases.  Bottom line: INRIX Traffic v4.1 is a must have update for anyone who travels to home and work on a regular basis.

Let me show you just a few of these features:

1) Fastest route and Arrival Times without authenticating device:

With INRIX Traffic v4.1 now members do NOT need to authorize their devices to enjoy the benefits of finding their fastest route to home and work as well as determine their actual arrival times.  Several members where confused with v4 and we very much appreciate the feedback and passion of our community.   Authentication is still required when members want to share their personal data (home address, work address, etc.) across their iPhone, iPad and iPod devices.    Note:  we take your privacy very seriously.  We are working with privacy watch guard TRUSTe to certify our app, as one of the very few apps that meets their high bar of privacy.




2) Share Your INRIX Arrival Time from the Route Page:

One of the best features of INRIX Traffic, IMO, is the ability to quickly and safely share your actual arrival time, based on the industry’s best real-time traffic conditions… something we call “INRIX Arrival Times”.  With v4.1, you can share your INRIX Arrival Times with your family and colleagues from BOTH the Places page and now the Route Page.  No longer do you need to go back to the Places page to resend your very latest arrival times.   Your family and colleagues will appreciate knowing your arrival time, so they can maximize their time while waiting for you.


3) Automatically Maximizing Your Route:

At INRIX, we understand the difference between navigating to places you know how to get to (e.g. Home and Work) and navigating to places you don’t know how to get to (e.g. that unfamiliar coffee shop).  This difference is why people need traffic 2/day and Turn-by-turn navigation 2/week.  When navigating to home and work, people want to see the entire route and its associated traffic, not the first 300 yards.  Question:  Do you really need the first six steps to navigate out of your neighborhood?  No.  Therefore with INRIX Traffic v4.1, we automatically zoom to maximize your entire route(s).  It means less tapping of the screen which is safer and less frustrating for all of us.

Enjoy the new INRIX Traffic v4.1 and remember to have your friends and colleagues install the app and join our nearly 100 million strong driving community as we all help each other avoid the traffic and frustration.




Kevin Foreman, VP Mobile Applications,




Real-time traffic alerts and minimal battery drain

by Kevin Foreman8. June 2012 00:00

Hi all

INRIX is working hard to provide you with the best of both worlds:

i) the ability, from the background, to notify you of upcoming hazards, like accidents and police activity

ii) limiting your phone’s battery drain.

The INRIX Traffic app provides background alerts by using Apple’s Location Services functionality that allows us to use cell tower triangulation to determine your location and NOT the battery-heavy GPS chip of your phone.


Let’s start with a shared understanding of the Location Services feature.  Counter to common perception, the Location Services icon in the status bar does NOT NECESSARILY equate to the use of your GPS chip.  The Location Services feature uses a potential mix of Global Positioning System (GPS), Wi-Fi and cell tower triangulation to determine your approximate location.  Location Services allows all of your apps to provide you much more relevant content and answers.  In some cases, Location Services calls on GPS, for example when INRIX Traffic is open and in the foreground, so we can determine the exact road you are on, but at other times Location Services uses only cell tower triangulation, such as when INRIX Traffic is in the background monitoring for incidents on your behalf.

To see all the apps that use Location Services, go to your iOS Settings, then click on Location Services.  A purple arrow icon next to the app indicates that the app is currently using Location Services (even in background mode).  The gray arrow icon indicates the app has used Location Services within the past 24 hours.  And new with iOS 5.1, the outlined arrow icon indicates which apps are using a battery-friendly feature called “geofencing”.  A geofence is a virtual perimeter around a hazard that the app uses to notify you when you are about to encounter it.

Screen shot of Apps using Location Services

Screen shot of Apple Location Services icons

INRIX Traffic uses Location Services in three primary ways.

1.INRIX Traffic open:

When the app is open, like other navigation apps, INRIX Traffic uses the highest granularity location services, which typically relies on the iPhone’s built-in GPS services.

2.INRIX Traffic in background, alerts on, while driving:

When the app is in the background with traffic alerts on, the app may occasionally invoke your GPS chip, but as a whole uses geofenced incidents and cell tower triangulation.   In our in-house test runs, we notice a typical battery drain from 100% to 96% percent over a 30 minute drive.Note:  It may take several seconds for your Location Services icon to display the outlined arrow.

3.INRIX Traffic in background, alerts on, while stationary:

While you are stationary with the app in the background with traffic alerts on, Location Services rarely, if ever, directly invokes your GPS chip instead relies on cell tower triangulation.  In our testing, we have found battery drain to go from 100% to 97% percent over an 8 hour period.Note:  It may take several seconds for your Location Services icon to display the outlined arrow.

To summarize, while having an arrow in your status bar could be considered annoying, we hope you consider it reassurance that INRIX is monitoring the road around you and preparing to warn you before you find yourself hitting any major accidents or police situations.

Happy and safe driving!

We hope you enjoy using INRIX Traffic. We welcome your feedback, ideas and thoughts at appfeedback@inrix.com



Kevin Foreman, VP Consumer Applications




Taking the “E” out of your “ETA”

by Kevin Foreman7. June 2012 00:00

It’s 2012! 

It’s embarrassing that we still have to use the phrase ETA (Estimated Time of Arrival) when speaking about our arrival times.   When I want the time of day, I don’t glance at the position of the sun in the sky and give an estimated time of day.  I glance at my phone and know within 60 seconds the actual time.  Likewise, in 2012, we should be able to expunge the acronym “ETA” out of our vocabularies, given that we now know real-time traffic, we can give the actual arrival time.

With the introduction of INRIX Traffic v4 for iPhone/iPad/iPod, INRIX is indeed taking the “E” out of “ETA”.   Given that INRIX has nearly 100 million drivers all contributing to the world’s largest driver community, we now offer you INRIX Arrival Times.  What are INRIX Arrival Times?   Great question.  INRIX Arrival Times are the industry’s best and most accurate arrival times given the world’s most accurate current and patented predictive traffic conditions.  Other travel apps offer ETAs.  INRIX Traffic goes further and provides INRIX Arrival Times.

But don’t stop there.  Now you can go even further.  With just two taps, you can share your personalized INRIX Arrival Time with the people waiting for you at your favorite places.  For free.  For example, share your INRIX Arrival Time to home with your spouse or share your INRIX Arrival Time with your colleagues at work, so they can decide to either start without you or wait. You are sure to win favor for not wasting the valuable time of others based on their uncertainty of your arrival time.  Below is quick video that shows you how simple it is to share your INRIX Arrival Times.

Be sure to set your favorite contacts for Home and Work to share your INRIX Arrival Times even quicker and safer while driving.

Thanks for helping change the world by taking the “E” out of “ETA”.




Kevin Foreman, VP Consumer Applications,





Blog | iOS | Traffic

INRIX Expands Into Country #31: Brazil

by Kevin Foreman5. June 2012 00:00

Real-time Traffic to Launch in Summer 2012

INRIX continues our global momentum for real-time traffic information with the expansion into our 31st country – Brazil and tenth language of the INRIX Traffic app – Brazilian Portuguese.

In a country that places nearly 1,000 new vehicles on local roads every day, INRIX will provide Brazil with the most accurate real-time and predictive traffic available at a time local drivers and governments need it most.

Sao Paulo traffic

According to Kush Parikh, INRIX SVP, “Traffic congestion is one of Brazil’s biggest problems because the country’s infrastructure has not kept pace with its rapid economic growth. It’s come to a point where gridlock on the country’s roads is stalling further economic growth at a time when they can least afford it.”

A recent 285 miles (452 km) traffic jam in Sao Paulo caused a normally 45 min trip to take 4 hours has renewed concerns over a possible breakdown on roads, airports, and communications systems when Brazil hosts the soccer World Cup in 2014 and the Olympic Games in 2016. But INRIX is here to help our community members avoid traffic and frustration.

INRIX will integrate data for 10,000+ kms of highways, city streets and local roads into our traffic platform optimized for the delivery of applications in the car, online and on mobile devices.

Our free mobile app, INRIX Traffic v4 for iOS, now supports ten languages including Brazilian Portuguese. INRIX Traffic is the free app that helps drivers avoid traffic and frustration, so they can never be late again.

INRIX Traffic v4 for iOS in Brazilian Portuguese

As always, we welcome feedback from our nearly 100 million strong driver community to appfeedback@inrix.com.


Kevin Foreman, VP Consumer Applications,

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Blog | iOS | Traffic

BMW N.A. Becomes Latest Auto Maker to Select INRIX

by Kevin Foreman5. June 2012 00:00


Good news everyone.

Today at Telematics Detroit, INRIX and BMW announced that BMW N.A. has joined Ford, Audi, Toyota, BMW Europe, and others, to become the latest auto maker to select INRIX for its next generation navigation systems.  As part of a multi-year agreement, BMW N.A. is teaming with INRIX to provide drivers with real-time traffic, traffic-influenced turn-by-turn directions and alerts to accidents and other incidents along their routes.

Bryan Mistele, INRIX CEO

According to Bryan Mistele, INRIX CEO, “BMW is taking in-car navigation in bold new directions.  Together, we’re shaping a future of the connected car that puts drivers at the center of an experience that’s personalized, localized and optimized in ways that makes navigation indispensable to the daily driver.”

Per BMW’s recently announced Advanced Real-Time Traffic Information (ARTTI) service, INRIX is collaborating with BMW to integrate cloud-based traffic that leverages local knowledge to improve routing, fuel economy and provide more accurate arrival times.   For example, INRIX’s unique analysis of stop signs and traffic lights on arterial traffic or a local event like a professional baseball game helps ensure BMW owners’ travels are faster and easier.

INRIX combines traffic data from its nearly 100 million strong driver community to provide BMW owners with real-time traffic covering one million miles of highways, interstates, arterials and city streets across North America.

BMW ARTTI Screenshot

BMW’s Advanced Real-Time Traffic Information provides unprecedented level of insight to BMW owners. Owners will receive better traffic information than previously available and in a shorter amount of time.  ARTTI has improved precision and is able to determine differences in traffic conditions down to smaller road segments than ever before possible.

2013 BMW Series 7

INRIX-powered ARTTI will be incorporated into the latest on-board navigation systems of the following BMW vehicles:

Standard on all 2013:Optional on 2013:

-   7 Series Models                    – 528i and 535i Sedans

-   550i Sedan                            – 535i Gran Turismo

-   550i Gran Turismo                 – ActiveHybrid 3

-   ActiveHybrid 5 Sedans


As always, we thank you for your support as our nearly 100 million strong driver community helps each other avoid traffic and frustration.




Kevin Foreman, VP Consumer Applications,



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