Take the guesswork out of site selection
INRIX Trade Areas enables retailers and site selection experts to efficiently, affordably and accurately select site locations without the need to physically visit each candidate location or conduct expensive studies. Using INRIX Trade Areas, query rich metadata and gain insight in minutes into who, what, when and where customers come from so you can quickly determine which sites promise the highest return on investment and select the best location for your business.
INRIX data is more granular and extensive than competitive offerings, providing more accurate assessment. Trade Areas uses anonymous GPS data, which is precise to 3 meters, providing the granularity required to determine precise starting and ending locations and accurately identify customer demographics.
INRIX Trade Areas eliminates the need to query massive amounts of data, speeding up analysis with the typical query taking only 1.5 seconds. This enables you to assess all possible sites quickly and not waste time visiting sites that don't meed your fine-tuned requirements.
How businesses are making better and faster decisions by understanding who, where, when and how customers are coming to each candidate site with INRIX Volume and INRIX Trips data sets.
Watch videoHistorically, determining the trade area and potential profitability of store locations required manually traffic counts (i.e. tubes on the road) or costly and biased intercept surveys. Learn how INRIX can help you speed up the process.
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