KIRKLAND, Wash. and THE HAGUE, Netherlands – April 23, 2008 – INRIX®, the leading provider of traffic information, and ANWB, the premiere auto club in the Netherlands, today announced their strategic partnership, including the launch of nationwide real-time flow information for the Netherlands and the first-ever deployment of dynamic predictive traffic information available in Europe at www.anwb.nl. The companies are collaborating to enrich the quality and coverage of traffic information throughout the Netherlands.
As the largest automobile club in the Netherlands, ANWB constantly strives to provide its members with leading edge travel related services. INRIX’s predictive traffic is a unique and highly relevant service that is expected to have an instantly positive impact.
“The Netherlands has one of the most advanced traffic information systems in the world, however consumers and businesses are clamoring for broader road coverage and richer traffic information,” said Kush Parikh, vice president of INRIX. “We are thrilled that ANWB is launching the world’s first truly predictive traffic application and making it available for free to its club members.”
INRIX’s European Traffic services target automobile OEMs, GPS navigation device manufacturers, wireless operators, web portals and navigation application providers interested in integrating international road traffic data with their consumer and enterprise services.
About INRIX Predictive Traffic
Leveraging advanced technology originally invented at Microsoft Research, INRIX Predictive Traffic employs a state-of-the-art, real-time analysis engine to make highly accurate predictions about future traffic conditions – whether they are 15 minutes, 15 days or 15 months into the future — determining the combination of factors that will influence future traffic patterns and uniquely developing an in-depth understanding of what traffic is like in each metropolitan area.
The technology combines input of commonly known traffic-impacting factors such as the current traffic conditions, day of the week, season, holidays and related days, current and forecast weather, crashes and road construction, as well as other events such as sports games and concerts, and even uniquely local variables such as National Cycling Day each May or the Rotterdam Marathon. This allows INRIX to make continually updated predictions conditioned on dynamic knowledge of current and future conditions.
INRIX predictive traffic is available for 4000 kilometers of roads across the Netherlands including Almere, Amsterdam, Breda, Den Haag, Eindhoven, Groningen, Maastricht, Njmegen, Rotterdam, Tilburg, and Utrecht. ANWB’s 3.8 million club members can access INRIX predictive traffic later this spring at www.anwb.nl.
