Site Selection

Taking the risk out of site selection

Pick The Best Sites Faster

New mobility analytics to improve the efficiency and accuracy of selecting locations

Commercial real estate and site selection experts are increasingly embracing Big Data in their business decisions when choosing new store/business locations. Utilizing a variety of data enables decision makers to evaluate and assess the advantages and disadvantages of a specific location.
INRIX IQ Location Analytics combines valuable and powerful datasets to help decision-makers save time, money, and stress when searching for new locations.

Location Analytics helps companies to pinpoint potential sites that will be financially viable and analyze current locations' profitability by combining INRIX Volume Profiles (Traffic Counts), INRIX Trade Areas, INRIX Drive Time, INRIX Trip Analytics, INRIX Visit Analytics, and demographic information.

More Efficiently Select New Locations Using Trade Area and Demographic Details

Single store trade areas and forecasts are essential for site selection, but are also useful for cannibalization studies, competitive insight and other analyses. Using Location Analytics, you can predict the size of a trade area and understand the demographics of its population, all of this without the need to physically visit each and every site.

Analyze Vehicle Movement Details to Understand How Much Traffic Passes By Each Site and Where Drivers Are Coming From

INRIX Location Analytics provides estimated typical vehicle volume data for 3.2 million miles of roads nationwide.  Once you narrow down the sites related to the types of customers who frequent them, you can now determine the amount of traffic passing by each location. Only INRIX provides this information by day of week, time of day and direction of travel.

Assess the Accessibility of Each Site Using Drive Time and Demographic Details

Typically people will only travel about 6 minutes for gas and about 8 minutes for fast food, making it essential to understand how far each location is from your target customers. Location Analytics provides Drive Time Polygons for potential locations, which measures distance in time rather than miles, to help you determine how many minutes target customers would need to travel to reach each location and what zip codes people are traveling there from.

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