Las Vegas, Nevada – Starting today, publicly located screens across Europe, the United States and Canada will be able to broadcast live traffic status news. At the Digital Signage Expo in Las Vegas, Infotraffic® announce the signing of a partnership with the global leader in traffic information INRIX® enabling the company to commercialize real-time traffic maps for the Digital Media market.
From now on, road traffic status in every Central and Western European, as well as North American, town and city will be able to be displayed on screens located in corporate reception areas, hotel halls, parking lots, airports, shopping malls, etc. to enable drivers to anticipate itinerary options and save trip time.
The 18 European countries covered are: Germany, Austria, Belgium, Denmark, Spain, Finland, France, Hungary, Ireland, Italy, Luxembourg, Norway, the Netherlands, Poland, the United Kingdom, Slovenia, Sweden and Switzerland.
After the ground-breaking integration of Coyote community traffic information into their offer, Infotraffic adds a complete and exclusive coverage for Europe to its catalog of traffic maps.
This content aims to interest both companies having invested in communication systems via screens as well as all the partners and players across the sector: dynamic display software solutions editors, screen advertising display networks and interactive screen or kiosk manufacturers. A free, dedicated website has been designed for them to test this new content: digitalmedia.Infotraffic.com.
Said Jérôme Lefevre, Founder of Infotraffic, “Road traffic has become unavoidably essential information for any public screen. Demand is increasingly strong, daily in big cities but also in places where driving can be difficult in times of bad weather, industrial action or public gatherings.”
“There is no miracle solution to avoid jams”, continued Jérôme Lefevre, “but the more drivers are informed in real time on the state of the roads, the less stressed the you become and the more effective they are in making the right decision.”
In speaking of INRIX’s collaboration with Infotraffic, INRIX Europe General Manager Hans Puvogel said, “Infotraffic’s experience in mass market traffic information and its know-how in Digital Media confirmed INRIX’s choice for the distribution of its content. This dual expertise will enable distributors to obtain the best possible solution for their needs.”
Test this new content on digitalmedia.infotraffic.com and meet Infotraffic at the DSE in Las Vegas from February 23rd to 24th, Harris booth 1600.
Infotraffic, is a French company founded in 2000. A forerunner in road news, Infotraffic has always strived to adapt new technologies to improve its offerings and is the first to have integrated the power of automobile communities to enhance the coverage of road news. Initially present on the Web, then on mobile phones, they proposed their real-time traffic news broadcasting technology on widescreen as early as 2003. Their content is broadcast on thousands of screens in France and their clients include leading names such as Mercedes-Benz, L’OREAL, Galerie Lafayette, ORANGE, TOTAL, ACCOR, Air Liquide, ADP, Lyons Airport, AFNOR, AG2R, ALSTOM, ARCELOR MITTAL, BNP Paribas, Boehringer Ingelheim, BOUYGUES, the CASINO group, COLAS, EFFIA, Française des Jeux, GDF Suez, Henkel, ICADE, IKEA, Peugeot-Citroën, SANOFI-AVENTIS and SODEXO. Infotraffic are currently the first to offer such a complete coverage of road traffic for Digital Media. Infotraffic is a founding member of the DMAF – Digital Media Association France – a member of GESTE and Screen Forum UK.