Press Releases

Curious Software’s Traffic Presenter Showcases INRIX’s Real-Time and Predictive Traffic Data

Las Vegas, NV – April 24, 2005 – Curious Software and Inrix Inc. announced today at the National Association of Broadcasters electronic media show (NAB 2006) that the companies are extensively collaborating to enable media broadcasters with innovative, animated traffic maps showcasing real-time and predictive traffic flow and incident data from Inrix.

Curious Traffic Producer harnesses the acclaimed mapmaking power of Curious World Maps specifically for illustrating traffic reports. The simple template-driven user-interface allows broadcast media graphics and non-graphics professionals to ‘click-and-create’ still or animated traffic maps to be ready for air in an instant.

Add to this the ability to incorporate the highest quality real-time and predictive traffic data from Inrix, and broadcasters have the ultimate tool for producing clear, accurate, informative, up-to-the-minute maps to illustrate their traffic broadcasts.

Inrix currently provides real-time traffic incident information for 138 metropolitan markets and real-time traffic speed and dynamic predictive information for more than 20 metropolitan markets. Compared to current solutions that rely solely on flow data from often unreliable traffic sensors, Inrix aggregates data from a variety of sources including existing speed and incident data, historical data, weather conditions and forecasts, school calendars, major events, construction, holidays and other local variables unique to each market using sophisticated Bayesian Analysis to calculate current and future traffic conditions with a high degree of accuracy.

Halid Hatic, President of Sales for Curious Software, says: “We are delighted to be working with Inrix, and believe that the combination of our Traffic Producer with Inrix’s traffic data will give all of our customers a unique and ground-breaking opportunity to enhance their traffic broadcasts.”

“Our real-time and predictive traffic services analyze information from hundreds of public and private sources, providing commuters with traffic reports they can depend on,” said Kush Parikh, Vice President, Business Development for Inrix. “Our approach also provides Curious Software broadcast customers with the unique ability to provide highly accurate 1-day, 3-day and 5-day traffic forecasts that help consumers better plan their daily commutes.”

To see how you too could benefit from the Curious Traffic Presenter using Inrix’s real-time and predictive traffic data, please visit booth SL1323 at NAB 2006.

About Curious Software: a Vizrt Company

Curious Software is an innovative software company with a great pedigree. Founded in May 1999, our aim is to make the highest quality professional information graphics available to everyone creating content for the television, post-production, Internet and corporate graphics industries. Curious Software products provide all the tools required to create stunning animations and presentations in easy-to-use and affordable packages. Our series of professional products are all based on a generic multi-layered animation engine, designed to accelerate the creation of the highest quality graphics.

In June 2005, Curious Software was acquired by Vizrt Ltd, the world’s leading provider of real-time 2D and true 3D broadcast graphics. Vizrt’s software suite provides a complete graphics solution including: caption generation, content management and newsroom integration, template graphics, 3D tickers, virtual studio sets, weather forecasts, virtual sports graphics, SMS interactivity and large-scale displays. All Vizrt’s graphics products are powered by a single core renderer, the unique and powerful Viz|Engine. Vizrt’s graphics systems include highly-customised user interfaces for the designer, operator, journalist and engineer. Leading broadcasters, such as ITN, BBC Sports, Sky Sports, Sky News and CNN, CBS, ZDF, Star TV, TV Today and NHK, use Vizrt’s graphics on a regular basis. Production houses and corporate institutions, including the London Stock Exchange, are Vizrt customers. Vizrt is a public company traded on the Frankfurt Prime Standard: VIZ, ISIN: IL0010838154.

For more information about Curious Software and its products please visit or contact

For further information about Vizrt, please visit

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