Press Releases

deCarta and INRIX Deliver Industry First: Predictive Traffic Now Available Via a Location-Based Services Platform

SAN JOSE, CA and KIRKLAND, Wash. – November 12, 2007 – deCarta, the leading supplier of software platforms and services for the Location-Based Services (LBS) industry, and INRIX®, the leading provider of traffic flow information in the U.S., today announced the immediate availability of INRIX’s Predictive Flow for deCarta’s geospatial software platform. INRIX predictive traffic services can now be easily integrated via the deCarta Traffic Manager™ extension to its Drill Down Server® geospatial platform. This industry-innovating enhancement will allow deCarta customers to add real-time traffic and incident information, and for the first time, predictive traffic services to their location-based solutions.

The integration of deCarta’s Traffic Manager and INRIX’s Predictive Flow traffic technology provides developers the ability to deploy next-generation traffic services which can predict driving times and optimal routes well into the future. This allows users to make plans based on accurate travel times, whether for planning personal travel on an internet mapping site or for optimizing routes and delivery schedules for mobile workers in enterprise applications. INRIX provides coverage in more markets and more roadways within markets than any other company.

The availability of truly dynamic, predictive traffic flow information revolutionizes deCarta’s ability to deliver new levels of traffic-aware applications from enterprise to consumer. “The solid partnership between deCarta and INRIX continues to lead the industry with innovative, accurate and relevant applications that address user expectations,” said J. Kim Fennell, president and CEO of deCarta. “With the addition of INRIX Predictive Flow combined with traffic-aware routing enabled in DDS, millions of drivers, from the general public to the enterprise, will be able to reduce their daily drive time, and also pre-plan their optimum routes up to five days in advance.”

Putting the power of predictive traffic information into the hands of consumers and enterprise users for the first time represents a monumental shift in technological advancements for next-generation location-based solutions. Leveraging technology originally invented at Microsoft Research, INRIX employs Bayesian statistics to make predictions about future traffic conditions – whether they are 15 minutes, 5 days or 12 months into the future — determining the combination of factors that will influence future traffic patterns and uniquely developing an in-depth understanding of what traffic is like in each metropolitan area.

“The speed, flexibility and scalability of deCarta’s Drill Down Server platform and the superior routing functionality of Traffic Manager are a natural fit with INRIX traffic information,” commented INRIX president and CEO, Bryan Mistele. “The continued collaboration between INRIX and deCarta will allow our mutual customers to rapidly deploy next-generation traffic-oriented applications.”

deCarta’s Traffic Manager extension interfaces to INRIX Traffic feeds and correlates traffic-related information to a route using deCarta’s Drill Down Server geospatial software platform. Predictive flow information, real-time incident and traffic flow information is mapped to specific locations and then overlaid onto the route — optimizing the route by considering real-time flow information as traffic conditions change. Traffic Manager enables applications to display predictive traffic conditions and routing options for up to five days in advance, in addition to real-time traffic conditions and search for traffic incidents relative to location and provide detour options by calculating alternate routes around traffic jams, and around any incident that might impact traffic-including crashes and road construction.

INRIX Traffic will be demonstrated at the deCarta Developers Conference – devCON07 ( taking place November 13 -15, 2007 in San Jose, CA.

About deCarta
deCarta is the leading geospatial software platform that has enabled some of the industry’s most successful Location-Based Services (LBS) applications such as those that have been deployed by, Google, Verizon and Sprint. The company’s unique, patented technology is ideal for high-volume LBS applications for use in Internet, mobile, personal navigation and enterprise applications where scalability, speed and reliability are vital. Its Drill Down Server geospatial software platform, Rich Map Engine, Hosted Web Service and Navigation SDK are preferred by application developers and service providers who also want the flexibility to customize map styles, utilize unique routing capabilities and self-brand. Some of deCarta’s customers and technology partners have included AND, Appello,, ATX,, Google,, Inrix, Local Matters,, Motorola, Multimap, NAVTEQ, Networks In Motion, Rand McNally, Tele Atlas, TeleNav, and Zillow. deCarta is privately held and headquartered in San Jose, California with international offices in the UK and China.

INRIX® is the leading provider of accurate real time, historical and predictive traffic information nationwide, providing over 40 industry partners and customers including Tom Tom, Microsoft, TeleNav, Clear Channel Radio’s Total Traffic Network, deCarta, Tele Atlas, TCS, Telmap and others with the highest quality data and broadest coverage available for personal navigation, mapping, and other location-based service applications in the car, online and on mobile devices.

INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally developed by Microsoft Research, to aggregate and enhance traffic-related information from hundreds of public and private sources, going well beyond the limitations of static road sensor networks, historical-based models and cellular data aggregators, to offer customers the most sophisticated understanding of the unique system-wide traffic patterns in each metropolitan area. Additionally, INRIX offers real-time for 100 markets and incident data for 122 markets across the country. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit

Robert Young
Director, Marketing Communications

Michele Largé
Sr. Manager, Marketing & Public Relations


INRIX is a registered trademark of INRIX, Inc. in the United States and/or other countries. deCarta, Drill Down Server and Traffic Manager are trademarks or registered trademarks of deCarta, Inc. in the United States and/or other countries.

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