Kirkland, WA —March 6, 2015—INRIX®, Inc., a leading provider of transportation information, analytics and driver services for the connected car and smart cities worldwide, named Steve Banfield its Chief Marketing Officer. Mr. Banfield is responsible for leading global marketing and product management efforts across the company’s key markets including its automotive, mobile, public sector, media and enterprise businesses.
“Steve knows how to identify, define, and bring to market breakthrough products and services,” said Bryan Mistele, INRIX President and CEO. “He’ll have an immediate impact on our efforts to disrupt markets and delight customers as we expand the scope of our product offerings across new and existing industries.”
Mr. Banfield brings to INRIX extensive experience delivering great technology products, primarily in software, content delivery platforms and Internet services. His functional expertise varies from product design and development to product marketing with a proven ability to scale efforts from start-ups to established businesses. Prior to INRIX, Mr. Banfield was the Senior Vice President and General Manager at domain name services company Rightside where he led the world’s leading wholesale domain registrar business throughout launch of the ICANN new TLD program. Previously, he served as Chief Product Officer at Korrio where he expanded Korrio’s cloud platform for youth sports organizations leading product design and development efforts across the platform’s club administrative and team social services. Earlier in his career, Mr. Banfield held several leadership positions in product and content development, delivery and marketing at Screenlife Games (a Paramount Pictures Division), Sony, RealNetworks and Microsoft.
“INRIX is uniquely positioned to take advantage of the growth in connected cars and the incredible impact that will have on smarter, safer and more efficient transportation” said Steve Banfield, INRIX Chief Marketing Officer. “As a leading provider of big data solutions empowering drivers everywhere I can’t imagine a better place to have an impact on millions of people around the world.”