ALISO VIEJO, Calif., and KIRKLAND, Wash. – December 2, 2008 – Networks In Motion (NIM), the award-winning wireless navigation, hyper-local search and location-based services (LBS) company with the largest mobile phone navigation subscriber base in North America, and INRIX®, the leading provider of traffic information, today announced a premium data partnership. NIM will use Total Fusion Traffic data from INRIX to enhance its AtlasBook Navigator™ application for mobile devices, empowering the AtlasBook user with the most accurate ETAs, optimal route recommendations and timely traffic alerts available on the market.
AtlasBook Navigator is a white-label navigation software platform available to wireless carriers for GPS-enabled mobile phones featuring local search and other LBS applications. With maps, local directories and turn-by-turn directions with voice guidance, AtlasBook Navigator transforms the mobile phone into a personalized travel guide.
“Traffic is one of the most requested features from our mobile navigation customers,” said Doug Antone, president and CEO of Networks In Motion. “We’re excited to now offer INRIX’s unique, routing-optimized traffic service to our carriers and partners, which will further improve the customer’s experience, enhancing AtlasBook with INRIX’s broad market coverage, high quality and collaborative approach.”
The combination of INRIX Total Fusion Traffic with AtlasBook’s turn-by-turn routing application provides speed information on 800,000 miles of roadways, including busy city streets and arterials, in addition to freeways and highways across the U.S. INRIX’s unique, routing-optimized traffic intelligently produces highly accurate traffic data by combining real-time information from the largest GPS probe network in the world – featuring nearly a million GPS-enabled taxis, service vehicles, airport shuttle services and other commercial vehicles as well as consumer cellular GPS-based devices – with traditional road sensor information.
NIM has the largest mobile phone navigation subscriber base in North America, surpassing three million paid users. Navigation applications powered by Networks In Motion are currently available through major wireless carriers in North America to customers who purchase a GPS-enabled mobile phone and subscribe to the navigation application, which is commonly branded by the carrier.
“Millions of consumers rely on the information provided by Networks In Motion before, during and after their commutes,” commented Bryan Mistele, president and CEO of INRIX. “We are proud to partner with NIM – a clear leader in the industry – to provide compelling solutions to help ease commutes all over the country.”
About Networks in Motion
Networks In Motion is an award-winning wireless navigation and local search company, with products on most major wireless carriers. Networks In Motion powers: AAA Mobile® on Verizon, AT&T, Sprint and Alltel Wireless; Verizon Wireless’ VZ Navigator; YellowPages.com Mobile, which is currently deployed on AT&T; Alltel’s Axcess Mobile Guide navigator; U.S. Cellular’s Your Navigator; TELUS Navigator and TELUS Kid Find, making NIM’s NAVBuilder platform the most widely used mobile phone navigation service in North America. Founded in 2000, the company is privately held and headquartered in Aliso Viejo, Calif., with international offices in Sweden and Spain. More information is available at https://www.networksinmotion.com.
