KIRKLAND, Wash. and DÜSSELDORF, Germany – September 3, 2008 – INRIX®, the leading provider of traffic information, today announced two significant additions to its executive management team and the opening of its European headquarters. Hans-Hendrik Puvogel, formerly CEO of Jentro Technologies, is joining INRIX as general manager Europe and is responsible for establishing the company’s European headquarters in Düsseldorf, Germany. Chris Hamer, a seasoned marketing executive at OnStar, Cadillac and priceline.com, is joining INRIX as vice president of marketing.
Hans-Hendrik Puvogel (41) is responsible for INRIX operations and business development activity in Europe. Prior to joining INRIX, Hans was the CEO of Jentro Technologies, a leading navigation platform company based in Germany. He transformed Jentro from a small phone application development company into an international platform provider for location-based services. Hans established innovative business models and drove the development of connected navigation by integrating key players in local search, traffic information, weather, parking, events and m-commerce. Hans has over 13 years of experience in navigation, telecommunications and consumer media including executive roles at Handelsblatt Group and Bertelsmann AG.
Chris Hamer (47) is responsible for overall marketing, brand management and public relations at INRIX. Chris is a senior marketing executive and brand strategist with over 20 years of demonstrated business to consumer and business to business experience. He was most recently senior vice president, sales and marketing for SpeedShape, a leader in advanced 3D and CGI animation technology. Previously, Chris held senior advertising and marketing roles for Sony, Cadillac, OnStar and priceline.com, including creating the award-winning radio campaign for OnStar called ‘Real Stories’ based on real subscriber events, that resulted in increasing subscription revenue by over $100 million annually.
“The addition of Hans and Chris to the INRIX executive team showcases the commitment to our international expansion and strategic marketing initiatives,” said Bryan Mistele, president and CEO of INRIX. “Their deep industry and consumer experience will further accelerate our efforts in bringing connected in-car traffic, navigation and related location-based content to market.”