INRIX Visit Analytics
Foot traffic data and insights to grow your business
smarter, faster, and with confidence.
Foot-traffic insights to help you understand your customers, competitors and trade areas to make confident, calculated decisions.
Being able to understand buyer behavior, the next big trend or potential threats are critical to fueling growth for businesses. Understanding the "Who, What, When, Where, and How" can be difficult without fresh, reliable and flexible location data.
Leveraging hundreds of millions of anonymous data points, INRIX can provide answers to important questions like where to open your next store, how effective a marketing campaign was or even what other stores your customers like to shop at.
INRIX Visit Analytics can help you uncover trends about your customers to make smarter, faster and more informed decisions related to buyer behavior.
FREE REPORT: The Effects of COVID-19 on Buyer Behavior
New Study Uses Visit AnalyticsUncover New Customer & Competitor Insights To Gain An Advantage
Fast, Flexible & Accurate Insights
Unlike other offerings that are limited to only giving you data that’s linked to proprietary POIs, we let you specify the exact geographic polygon you want data for to cover a wide variety of uses cases like including parking lots or analyzing specific store visits in malls or shopping centers.
Save Time, Money & Stress
Instead of visiting prospective store locations in person or conducting expensive market research INRIX Visit Analytics makes it easy to quickly get insights on prospective store locations, your customers and the competition to make decisions faster and cheaper.
Bridges the Data Gap
INRIX Visit Analytics helps businesses use location intelligence to fill in the gaps between the digital and physical world. Get a complete picture of your most valuable customers, your competitors and prospective store locations without ever leaving your desk.
Take The Guesswork Out of Consumer Behavior
Use location intelligence to better understand who your customers are, where they come from, and what other stores they’re visiting to fuel data-driven marketing campaigns
Improve Marketing ROI
Prove the impact of your cross-channel media campaigns, target more effective audiences, and increase marketing ROI by understanding actual real-world store visits generated from campaigns.
Make Smarter, Faster Site Selection Decisions
Select site locations efficiently and accurately without the need to physically visit each candidate location by understanding where customers come from, who they are and when they come to particular locations.
Features
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Visit Trends Report
Easily visualize the total number of visits to each location you're interested in grouped by the year, month, day of month, day of week, and hour of day.
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Home Neighborhoods Report
Visitors are matched to their home neighborhood at the census block level. This makes it easy to characterize visitor travel distances and trade areas associated with each location, as well as to match visits to demographics data.
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Cross Shopping Report
Understand customer loyalty and the amount of competition between two locations, the rate of same-brand cannibalization, the success of cross promotion.
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Custom Polygons
Define up to 1,000 areas on the map to analyze (a circle, rectangle, or polygon that is up to square mile in area. )
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API & Data Downloader
Get easy access to the underlying data to conduct custom analysis beyond the basic reports provided on the Visit Analytics Platform.
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Data Visualization Dashboard
For quick visuals and analysis, our Visit Analytics platform helps users see the big picture and easily export reports and raw data.