Transportation planners, consultants, retailers, real estate professionals, and public agencies all face the same challenge: making important decisions with limited traffic count data. Traditional counting methods are expensive, time-consuming, and normally limited to a relatively small number of locations. Meanwhile, today’s transportation networks, infrastructure investments, retail expansions, and development projects require broader, more current insights than ever before.
That’s why we’ve spent the past year significantly expanding and enhancing INRIX Volumes. The result is our most comprehensive and globally scalable traffic volume solution yet, delivering broader coverage, improved accuracy, and expanded availability across Europe.
A Major Step Forward for Traffic Volume Intelligence
Over the past year, INRIX has invested heavily in improving the quality, scalability, and geographic reach of our volume products. Recent enhancements include:
- Increased lower road class coverage
- Enhanced modelling and validation methodologies
- Improved accuracy across all roadway types
- Aggregations at monthly, quarterly, and yearly time periods
- Expanded international coverage across Europe
- Greater transparency into confidence levels and validation metrics
These improvements help customers gain a more complete understanding of how vehicles use transportation networks, commercial corridors, and development areas.
Expanding Across Europe
One of the most significant milestones this year has been our expansion of INRIX Volumes throughout Europe. Following successful availability in the United Kingdom, INRIX expanded volume capabilities across key European markets, including:
- Germany
- France
- Spain
- Italy
This expansion provides Transportation planners, consultants, retailers, real estate professionals, and public agencies with consistent traffic intelligence across multiple countries using the same methodology. For multinational organisations, this means projects in London, Madrid, Paris, , Milan, and Berlin can now be evaluated using comparable, traffic volume insights.
Designed for Modern Transportation Planning
Transportation professionals increasingly need a network-wide understanding of traffic volumes and activity rather than just limited subset of measurements both. INRIX Volumes provides:
- Average daily traffic volumes
- Yearly, Quarterly and Monthly aggregations to understand seasonal patterns
- Day-of-week variations, Monday to Sunday
- 15-minute intervals across a 24-hour day
- Directional volumes
- Coverage across entire road networks rather than limited locations
These functionalities enable users to:
- Prioritise infrastructure investments
- Support funding applications
- Evaluate performance over time
- Conduct safety studies
- Understand traffic impacts before and after studies
Instead of waiting weeks or months for manual counts, volumes intelligence can be provided within days and updated at the desired tempo.
A Powerful Tool for Business Growth
The value of traffic volumes extends far beyond transportation planning. Retailers, real estate firms, fast food restaurants, and site selection teams increasingly rely on mobility intelligence to understand market potential and customer accessibility. INRIX customer Tango Analytics, a leading provider of location intelligence for retail and restaurant brands, uses traffic intelligence as part of its location planning and market evaluation workflows. With directional and dayparted volumes, organisations can better understand not simply how many vehicles pass a location, but:
- When volumes are at their highest
- Which direction vehicles are coming from
- How volume changes throughout the day
- How locations compare across markets
These insights support more confident investment decisions and reduce uncertainty in site selection.
Built on the World’s Most Diverse Mobility Dataset
INRIX leverages hundreds of data sources and is one of the world’s largest mobility data ecosystems, including connected vehicles, commercial fleets, mobile devices, and IoT sources. The diversity of these source providers enables coverage by both network extent and time of day, ultimately giving greater consistency, and improved resilience compared to approaches dependent on a limited set of inputs. Combined with advanced normalisation, modelling, and validation techniques, INRIX Volumes delivers scalable traffic intelligence across millions of miles of road network.
Accuracy Customers Can Trust
Model quality remains one of our top priorities. Our latest generation of INRIX Volumes delivers:
- More than 98% accuracy on high-volume roads in newly expanded markets
- Rigorous validation against ground truth data
- Confidence reporting and quality controls
- Consistent performance across all levels of road classifications
Looking Ahead
As transportation networks become more connected and planning decisions become more data driven, access to accurate, scalable volume intelligence has never been more important. With expanded European coverage, improved network coverage, enhanced accuracy, and ongoing investments in data quality, INRIX Volumes continues to help organisations move beyond traditional traffic counts toward a more complete understanding.
Whether you’re planning transportation infrastructure, evaluating development opportunities, prioritising capital investments, or identifying the next retail location, INRIX Volumes provides the traffic intelligence needed to make smarter informed decisions with confidence.