Check out this video from WTIA‘s 2011 TechNW conference held last week in Seattle.  INRIX CEO, Bryan Mistele, talks about starting INRIX, how he manages risk, and shares his thoughts on building a start-up in Seattle.

From TechNW:

Building a company that has global reach, that can successfully meet the needs of millions of customers, achieve a massive exit, or go public, is an extremely difficult task. During this panel you’ll hear from the CEOs of Apptio, Inrix and PopCap who will share the experiences, successes, failures and best practices that came from building their companies. Growing big business is in these guys’ DNA.”