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Inside INRIX: Empowering Customers Through Experience and Innovation - INRIX

At INRIX, success isn’t just defined by cutting-edge data and analytics—it’s defined by the value we help our customers unlock every day.

Behind that mission is a dedicated and passionate Customer Success Team, filled with industry experts and solution-driven professionals who go far beyond traditional support. 

A Team Built on Experience 

Our team of Customer Success Managers (CSMs) are more than just a group of software experts—they’re former practitioners who deeply understand our customers’ worlds inside and out. One previously served as a Senior Traffic & Safety Engineer for a government agency while another led the go-to-market strategy for a data analytics solution that enabled FMCG (fast moving consumer goods) organizations to dynamically plan their journeys. Many of our CSMs are subject matter experts in their respective fields. This firsthand knowledge empowers our team to speak the same language as our customers and truly understand the challenges they face. 

Success, Defined by Our Customers 

At INRIX customer success is not a one-size-fits-all concept. It could mean helping a city with new grant funding, reducing roadway delays, or implementing scalable transportation solutions across a region. Whether it’s about improving operational efficiency, saving taxpayer dollars, or delivering measurable societal benefits, the goal is to help customers define and achieve their version of success using INRIX products. 

Going Beyond Traditional Support 

2024 marked a transformational year for the INRIX Customer Success Team. The team shifted from reactive support to proactive engagement. By leveraging advanced tools like Pendo and Sumo Logic, our team continuously monitors product usage including INRIX Roadway Analytics, INRIX Signal Analytics, and INRIX Curb Analytics Pendo provides insights into how customers engage with our platform, allowing us to tailor conversations and recommendations to each customer’s actual behavior within the platform.  

The Sumo Logic platform helps INRIX understand how customers interact with our APIs, ensuring we can support technical users as they integrate INRIX data into their own applications and workflows. This allows the Customer Success Team to anticipate needs, guide users through key workflows, and provide targeted training that boosts adoption and impact. 

INRIX also expanded the Customer Onboarding & Training capabilities, developing a suite of self-service tools and resources designed to accelerate early time-to-value. For many customers, adapting to data-driven tools means changing long-standing workflows. The Customer Success Team is there to make that transition seamless and productive. 

Customer-Led Innovation 

Our commitment to customer-centricity goes even deeper with our Voice of the Customer program. Launched in 2024, this initiative gathers product feedback, feature requests, and bug reports from across our global customer base. All feedback is funneled into a centralized system, categorized by value, and shared directly with the Product team. This ensures our roadmap is not only innovative—but truly aligned with customer needs. 

Cross-Functional Collaboration 

The Customer Success Team works closely with the Product, Sales, and Support teams to build trust, strengthen relationships, and generate new opportunities. From joint presentations to onboarding workshops, our team helps lay the foundation for long-term success, while identifying future solutions that support evolving customer goals. 

Making a Real-World Difference 

Our most meaningful moments come when customers tell us how INRIX has helped them create real change. One standout example comes from Austin, TX, where INRIX data played a key role in reducing delays citywide. This previous blog: City of Austin Saves $800,000 in Travel Time, shares the results of time saved, improved scalability, and a tangible impact on community life. At INRIX, we don’t just deliver products—we deliver outcomes. And at the heart of that promise is our Customer Success Team: a group of dedicated professionals focused on helping our customers thrive, grow, and lead the way in smarter mobility. To learn more about INRIX products visit: inrix.com/products/.