Tech companies – Google, Facebook, Microsoft, Amazon, Apple, IBM, Twitter, etc – touch people’s lives on a daily basis by providing a platform for services. The number of apps that build upon technology platforms is astronomical. For example, the Google Play Store has 2.6 million apps available for consumers, and the Apple App Store offers 2.2 million. And it’s not just apps that are proliferating. Companies that manufacturer everything from light bulbs to audio speakers are connecting to technology platforms to offer “smart” devices and services.

INRIX data plays a crucial role in the success of some of the most popular navigation apps, smart speakers, and cloud-based services. Our mobility data and insights make products more accurate. and ultimately, more sticky. This leads to consumers saving time, money, and reducing stress.

Consider the voice-activated smart speaker. These didn’t exist until it burst onto the scene in 2014. At the time, many considered it to be somewhat of a cute novelty, but that quickly changed. Over a quarter of US adults now own a smart speaker, largely because they simplify daily tasks and fill real consumer needs.

Getting ready to leave for work this morning? Ask the smart speaker on your kitchen counter what traffic conditions are like. Any commuter will tell you that this is not just a nice-to-know inquiry, it’s about saving time and money. Meeting friends for dinner and don’t want to be late? Use a navigation app, like Google Waze, to find the fastest route to the restaurant and locate a parking spot nearby. Devices and apps like these are truly making our lives easier and more efficient. But they don’t provide real-time traffic data on their own; they need a reliable tech platform as well as a mobility data provider like INRIX operating behind the scenes.

As more products in our lives become connected, we are becoming more dependent on using smart tools to save time and money. To add value on a daily basis, the information that is integrated into these products must be accurate and timely. Leveraging billions of anonymous data points, INRIX works with some of the biggest tech companies to provide real-time traffic conditions, road hazards and traffic alerts, giving consumers immediate access to information that makes driving (or riding) faster, safer and more efficient.

The Most Accurate Platforms and Apps use INRIX Data.
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