Every day, millions of people rely on real-time traffic updates: on the radio, through voice assistants, and in connected cars. But behind every smooth, spoken bulletin is a presenter trying to make sense of raw traffic data.
That’s why INRIX built TESA: the Traffic Event Scripting Assistant. Since its debut in 2009, TESA has transformed how traffic bulletins are created : automating the conversion of structured incident data into clean, readable scripts. Now, we’re taking that innovation global.
On June 30, TESA launched its most powerful enhancement yet: Generative AI. Built for broadcasters, voice platforms, and OEMs, this new capability brings human-like language to traffic data: at global scale.
From Data to Conversation
TESA’s core mission is simple: turn real-time traffic data into fluent, live-ready bulletins for people to read without any manual editing. And with the latest GenAI upgrade, INRIX has made that experience more natural, more flexible, and more scalable than ever.
The LLM integration (via Amazon Bedrock) transforms structured traffic summaries into colloquial, natural-sounding scripts: perfect for both live broadcast and automated voice delivery.
From Local Radio to Global Reach
Originally designed for UK local radio, TESA is now ready to serve traffic audiences across the globe. With flexible configuration options, localization support, and time zone–sensitive scheduling, it’s the first truly scalable traffic scripting solution built for international use.
Whether you’re a media network in North America, a national broadcaster in Europe, or a global mobility platform, TESA delivers the same key benefits:
- Fully automated traffic bulletins: zero editing required
- Script scheduling by time, region, or bulletin type
- Language that feels local, not machine-written
- Voice-ready formatting for Text-To-Speech platforms and assistants
Built for Voice. Designed for Scale.
TESA’s GenAI scripts don’t just sound better: they are better. They’re designed for smooth integration into INRIX Radio workflows, INRIX XDIncidents API, and TTS-compatible formats.
This means global content platforms, broadcasters, and automotive partners can all benefit from clear, structured, and conversational traffic updates: automatically delivered, reliably on time, and accurate to the minute.
What’s Next?
With global rollout underway, INRIX is focused on continued localization, regional language support, and tone customization, so your audience hears traffic updates the way they expect them. Learn more about INRIX at inrix.com.