Transportation agencies, retailers, real estate developers, and advertisers need accurate, up-to-date traffic volume data to make smarter decisions. Traditional manual counts and incomplete datasets often leave organizations with gaps, delays, or costly fieldwork.
That’s why we’re excited to announce the launch of Volume Profiles 3.0, the newest version of INRIX’s trusted traffic volume dataset. Volume Profiles 3.0 represents a major upgrade—built on a new and improved model that increases accuracy, reduces dependency on any single provider, and expands our reach outside of the U.S. for the first time.
With Volume Profiles 3.0, agencies and businesses in the UK and Canada can now access fresher, more reliable traffic volume data, with Germany, France, the Netherlands, Denmark, and Sweden coming online in 2026.
What’s New in Volume Profiles 3.0
This new version delivers key improvements designed to make traffic volume data more accurate, more consistent, and more global:
- New Model, Better Accuracy – Leveraging multiple probe-based and third-party data sources, validated against ground truth like DOT counters and HPMS datasets.
- Dayparted & Directional Insights – Vehicle counts by direction and time of day in 15-minute bins, revealing how traffic really flows.
- Expanded International Coverage – Now available in the UK and Canada, with five additional European markets on the way.
- More Frequent Updates – Monthly profiles available within two weeks of each month’s end, plus quarterly and annual datasets.
- Provider-Agnostic Stability – A model designed to withstand provider fluctuations, ensuring long-term consistency
Why It Matters
With Volume Profiles, organizations can unlock a wide range of use cases that demand accurate, high-resolution vehicle volume insights:
- Transportation Agencies – Plan infrastructure, monitor performance, conduct safety studies, and support official reporting like AADT with more confidence.
- Retail & Real Estate – Select the best business locations using directional volumes that reveal true customer access and visibility.
- Out-of-Home Advertising – Accurately measure vehicle exposure for smarter placement and ROI.
- Logistics & Mobility – Optimize routes, site planning, and mobility app features with reliable traffic volume estimates
By providing monthly, quarterly, and annual insights at a granular 15-minute resolution, Volume Profiles can help decision-makers move beyond static, outdated datasets and embrace smarter, more proactive strategies.
Data You Can Trust
INRIX applies rigorous normalization techniques and MAPE testing to ensure data accuracy. Typical error rates are:
- ≤20% for high-class roads (FRC 1–2)
- ≤50% for lower-class roads (FRC 3–5)
INRIX is fully transparent about precision levels and data point density, to give customers full confidence in the insights they use for critical decisions
Accessing Volume Profiles 3.0
Volume Profiles is available in CSV format via bulk download or through the INRIX IQ platform, with options for OSM or INRIX XD segment IDs to fit seamlessly into your workflows
Smarter, Safer, More Informed Decisions
The launch of Volume Profiles 3.0 marks the beginning of a new chapter—bringing INRIX’s proven traffic volume dataset to global markets. By leveraging an improved model and expanded coverage, Volume Profiles helps agencies, businesses, and advertisers make better decisions with the most accurate, consistent, and up-to-date data available.
Want to learn more? Request a free demo today or get the brochure.