From choosing the right store location to optimizing logistics and measuring ad exposure, understanding how, when, and where people travel has never been more important for businesses that depend on location-based insights. Whether you’re selecting a new storefront, planning your next ad campaign, or optimizing delivery routes, INRIX Volume Profiles delivers the traffic volume intelligence you need to make confident, data-driven decisions.
Retail Site Selection: Choose Locations That Move the Needle
For retailers, restaurants, and commercial developers, location decisions often hinge on one simple question: How many people pass by—and when?
Volume Profiles provides directional and dayparted vehicle counts in 15-minute intervals, revealing both sides of the road and the times of day when customers are most active. This level of detail helps businesses:
-
Pinpoint high-visibility sites with strong inbound traffic patterns.
-
Compare traffic flow directionality to understand left-turn vs. right-turn accessibility.
-
Evaluate time-of-day performance, such as morning commuters vs. evening shoppers.
-
Track seasonal and monthly trends to inform lease negotiations and staffing decisions.
With accurate, validated traffic volume data updated monthly, retailers can base their investments on real travel behavior—not assumptions.
Out-of-Home Advertising: Measure Exposure with Precision
In Out-of-Home (OOH) advertising, success depends on visibility—and visibility depends on volume. Volume Profiles gives advertisers and media planners transparent, validated vehicle counts to understand true impression potential across every segment of road.
With directional and time-of-day insights, advertisers can:
-
Identify high-exposure corridors for billboards, transit shelters, and digital signage.
-
Align campaign timing with peak traffic windows for maximum reach.
-
Verify audience exposure data using independent, ground-truth-validated traffic volumes.
-
Demonstrate ROI to clients with defensible, third-party-sourced metrics.
By combining precision data with flexible access options—bulk download or via the INRIX IQ platform—OOH networks can plan smarter and sell with confidence.
Logistics & Mobility: Optimize Routes and Operations
For logistics providers, fleet operators, and mobility platforms, efficiency depends on knowing where and when congestion occurs. Volume Profiles offers granular, near-real-time volume trends that help companies design routes, schedule deliveries, and manage resources more effectively.
With insights that go beyond average daily counts, businesses can:
-
Model demand patterns by corridor, time of day, and direction of travel.
-
Anticipate volume fluctuations to avoid delays or bottlenecks.
-
Enhance route optimization algorithms with reliable input data.
-
Compare performance across regions or markets using consistent global data.
Whether you’re managing last-mile delivery or scaling a mobility platform, Volume Profiles supports more efficient, cost-effective operations grounded in reality—not estimates.
The Business Edge of Transportation Intelligence
Volume Profiles is part of INRIX’s broader Transportation Intelligence suite—combining comprehensive mobility data, analytics, and generative AI technology to make movement smarter, safer, and greener. For businesses, it means one thing: better decisions powered by better data.
Want to learn more about how Volume Profiles can support your business? Request a free demo today.